Contemporary young people are more interested in the new generation of aesthetic home appliances with high appearance level
Release date：2023-08-04 Click：
Contemporary young people are more interested in the new generation of aesthetic home appliances with high appearance level
After the epidemic, consumer confidence rebounded and consumption continued to recover. The falling curtain of 618 marks the end of the first half of the promotional node. Looking back at the ice washing market in the first half of the year, it can basically be described as "recovery is getting better". From the large consumer market environment to the industrial scale, from the product structure to the market competition pattern, the fundamentals of the ice washing market have maintained a stable and good development trend.
Under the new consumer trends and changes in the population, the composition of household appliance brands, categories, and consumer purchasing habits and decisions have undergone significant changes, and "emphasizing the level of appearance, pursuing quality, and also cost-effective" has gradually become the mainstream. From the Aowei cloud network 618 special report and analysis, first share the following two groups of report charts:
From the report, it can also be obvious that the structural upgrade of the refrigerator industry has entered the late stage, and consumers' demand for small volume and large volume and high-quality storage continues to promote the mainstream position of cross, split and French, and the enterprise side increases the investment in the embedded appearance of cross 4 door products, which promotes the high growth of Cross 4 door products. Online monitoring data from AVC (AVC) show that the online retail sales share of Cross 4-door refrigerators reached 36.2% during 618.
On the subjective feelings of consumers, the purchase of home appliances also highlights the following preferences:
More than 80% of consumers buy home appliances because of their daily needs
Refuse "wild consumption" with discount to order again
The main source of information for more than 70% of consumers is Taobao and other e-commerce platforms
90% of consumers buy home appliances through e-commerce platforms
The rise of short videos, live broadcasts and social grass platforms has greatly promoted the online consumption of home appliances
Focus on price, appearance level, product quality/function, service
At present, the main consumers have become the post-85 and post-90 generations with a better economic foundation. From their lifestyle, concept to consumption power, they are also very characteristic of The Times, they want to define a better life from their own subjective, new people have a higher pursuit of a better life, in addition to the functional efficacy of household appliances, design, appearance level aesthetic and other additional uniqueness become indispensable indicators of purchase.
Maestech Mercer, an imported household appliance brand from Italy, grasps this trend and continues to adhere to the "European original import" strategy; With forward-looking technology, exquisite technology, the spirit of innovation and the ultimate concept into the product; Continue to introduce high-quality aesthetic home appliances with advanced technology, cutting-edge design, high efficiency and energy saving into China; Create an integrated solution of "whole house appliance original import" to continue to meet the aspiration and pursuit of Chinese high-end consumers for a better life.
Maestech Mercer China, exclusively operated by Mashe (Shanghai) Trading Co., LTD., has nearly 80+ brand experience centers nationwide in 2023, covering dozens of provinces and cities such as Shanghai, Beijing, Tianjin, Jiangsu, Zhejiang, Henan, Shaanxi, Chengdu, Chongqing, Hunan and Shandong. The products covered include refrigerators, washing machines, dryers, dishwashers, ovens, gas stoves, steamers and other products
Maestech Mercer China focuses on the original European import of the whole machine, bringing the original European life into Chinese families. In addition to the increasingly prominent demand for intelligent number, the prevalence of visual culture makes the eyes of beauty more and more, consumers are willing to pay for the United States, and make the home more beautiful has become a need, so that the tired day back to rest this home, in addition to warm more poetic beauty. Maestech Mercer products represent the organic fusion of Italian craft aesthetics and advanced technology. The three design pillars of subtle insight into life and profound humanistic care are brought into full play, and the perfect integration of industrial aesthetics and life humanism is realized.
All of Mercer's products also strictly implement the world's most stringent European green standards, using the lowest level of energy consumption and water solutions, for our future to create a healthy and comfortable life at the same time, more committed to environmental development, and jointly create a beautiful new world.